Kérastase

Blond Absolu Anti-Brass Purple Shampoo

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$36.80 $46.00

What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair

SKU Code: P441845:2201044
Model: P441845:2201044
Source: Sephora
Brand: Kérastase
Categories: Hair&Bath&Body, Shampoo & Conditioner, Shampoo, Shop by Concern, Color Care

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Estimated delivery Aug 20–Aug 25

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Kérastase

What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage

Key Benefits:
- Neutralizes brassy and yellow undertones
- Nourishes and strengthens damaged blonde hair
- Enhances softness and shine

Highlighted Ingredients:
- Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles.
- Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
- Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones.

What Else You Need to Know: The best in professional blonde color care, this unique purple shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while protecting against daily hair damage. Infused with edelweiss flower and hyaluronic acid, hair is nourished and strengthened from within for shiny, healthier blonde hair.

Clinical Results: In a controlled study using a system of Blond Absolu Bain Ultra-Violet, Cicaflash, and Huile Cicaextreme versus a non-conditioning shampoo, results showed:
-10x stronger blonde hair

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Images from reviews

3w ago

Not for me. I’m Asian and did breach my hair color with ashish brown and this shampoo took all the original color I had from the hair salon.

Wakako

3w ago

Recommended

A must try

This is my first time trying a product from Kerastase and I am very satisfied. This product made my hair feel amazing and so soft. Being that I am a colored platinum blonde, my hair can feel dull and brittle at times, but this brought the life back to my hair and also combated the brassiness! I received this product in exchange for my honest review.

rosiesmama

Incentivized

1mo ago

Recommended

A little goes a long way!

[I received this product in exchange for my honest review] A little goes a long way! A small amount of shampoo turns into a big lather. It as a pleasant smell and leaves my hair with good volume. Great packaging and easy application. Loved!

Nenersbibis

Incentivized

1mo ago

Recommended

Extremely good toning power

[I received this product in exchange for my honest review] It works amazingly at keeping your dye undertone cool, eliminates copper and brass undesired highlights in my case. I get a balayage done on my hair once a year, this has helped me out to keep my hair on point without the typical dryness that toners usually give to your hair. Texture is perfect, not watery nor thick. I like the fact that this shampoo doesn't stain everything around you. You just need to rinse it properly and it won't stain your shower or your towels. Extremely good 👍

blenbar

Incentivized

1mo ago

Recommended

great purple shampoo

[I received this product in exchange for my honest review] I am in love with this purple shampoo. A little goes a long way, and I only use it about once a week. It leaves my hair filling very soft and really helps to counteract lots of warmth in my blonde hair. 10/10

jasmynkayleigh

Incentivized

1mo ago

Recommended

Rich, Vibrant, Brass-Free Blonde!

[I received this product in exchange for my honest review] Rich, Vibrant purple shampoo that leaves your hair feeling refreshed and moisturized! I love the scent, almost a faint hint of sandalwood. Such a phenomenal product for keeping my blonde in check.

Champt

Incentivized

1mo ago

Recommended

A must have in my routine

[I received this product in exchange for my honest review] I Love this line for hair processed by chemical processes, it doesn’t leave the hair heavy at all, and thats is amazing for me and for my hair, all the girls should try it

EmelynAbreu

1mo ago

Recommended

So nice !

[I received this product in exchange for my honest review] I have tried so many shampoos and this is easily one of my top picks. It’s so hard to find a purple shampoo that doesn’t stain my hands, doesn’t dry out my hair, and actually brightens my blonde. This checks every box! My hair feels so soft and silky smooth after I use this and it looks so insanely bright. This really keeps my blonde looking nice and cool toned without hurting my hair in the process.

AlyssaM26

Incentivized

2mos ago

Recommended

Helps with the brassiness

I received this product in exchange for my honest review. I have been using this shampoo for a few weeks now and love the results. Have dirty blonde hair and my hair is always been brassy from the hard water that we have. Just in a few weeks it has taken away that brassiness look and my hair doesn't feel as dry.

EarthaLucia86

Incentivized

2mos ago

Recommended

Nice!

[I received this product in exchange for my honest review] As someone who has naturally blonde hair I love using purple shampoo in the summer to help get rid of the warmth my hair get from the sun, and this definitely helped it! I definitely say give this a go!

Inessasbooks

Incentivized

-Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles.
-Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
-Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones.

Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betain, Sodium Chloride, Glycol Distearate, Parfum/Fragrance, Cocamide Mipa, Dimethicone, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Hexylene Glycol, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Limonene, Guar Hydroxypropyltrimonium C H L O R I D E, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Magnesium Acetate, Glycerin, Sodium Hyaluronate, Tocopherol, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Phenoxyethanol, Leontopodium Alpinum Flower/Leaf Extract, Fumaric Acid, Malva Sylvestris Flower Extract/Mallow Flower Extract, Potassium Sorbate.

Suggested Usage:
-Apply a quarter-size amount to wet hair.
-Massage through lengths and ends.
-Leave on at least two minutes or longer depending on desired degree of neutralization.
-Rinse thoroughly.
-Use up to two to three times per week depending on desired levels of neutralization.
-Follow with the full Blond Absolu range for professional blonde care.

Pro tip:
-For light neutralization, pair with the Blond Absolu Strengthening Conditioner and Blond Absolu Heat Protecting Leave-In Treatment (sold separately).
-For intense neutralization, pair with the Blond Absolu Anti-Brass Purple Mask and Blond Absolu Heat Protecting Leave-In Treatment (sold separately).

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