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dae

Violet Hour Purple Shampoo

712 |
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$22.40 $28.00
What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and
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Estimated delivery Aug 20–Aug 25
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dae

What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Brassiness

Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension

Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This purple shampoo contains rich violet pigments that enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. It works well for all hair types and textures, but is ideal for blonde, gray, and lightened brunette hair.

Fragrance Description: This shampoo has a signature citrus scent (no chemical smell)—sweet, warm, and citrusy, like an easy summer breeze.

This product is an Allure Best of Beauty award winner.

Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

Verified Purchase
1w ago
Faulty packaging
The shampoo has a pleasant scent and leaves my hair feeling clean, but I haven’t noticed a change in my hair tone/color s as compared to other purple shampoos. Pump on bottle broke after 1st use, which is frustrating.
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JennErin87
1w ago
Great product, awful container
Love the product but the pump is the worst. My pump broke, and I have to use my fingers to get it out. But the color is extremely concentrated, and it is thick. It of course is slightly drying, but I never have issues when using a hair mask after
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SouthernGirls84
Verified Purchase
1mo ago
Love the smell of this and it does exactly what it says it does. I use this 2-3 times a week and love it.
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McMommyDeluxe
Verified Purchase
1mo ago
Compliments From My Stylist
Love this product! Does an excellent job at helping to keep my hair toned. At my last root touch up appointment, my hair stylist was very impressed by the tone of my hair and demanded to know what I had been using so she could buy it herself! My only comment would be that it doesn’t lather up as rich as other shampoos, but I wasn’t particularly looking for that quality in a purple shampoo anyway. Will absolutely repurchase!
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review photo
DarlingGigi
Verified Purchase
2mos ago
Literally Obsessed
Literally obsessed! Works so much better than other products I’ve tried!
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madsrl
Verified Purchase
3mos ago
Agree with most reviewer - great product but not so great pump. I like the fact that this purple shampoo doesn’t stain my hand and no smell of chemical. Hair felt clear after use but definitely need to condition. I have very dry and thick hair
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Fantality
3mos ago
Pump broke within a month
The pump broke within a month and I literally used it maybe 3 times. so I have to twist the cap off every time now. It’s so messy and so much spills out every time.
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Erinclementine
Verified Purchase
3mos ago
Decent Try
Just did a first wash and the smell is great, left it on for about 3-5 minutes to let it sit for a bit while I did other things in the shower. SUPER drying on the hair so make sure to follow up with a very hydrating hair conditioner or mask. It toned super well and got rid of a lot of brassiness on me on the first wash. Looking forward for it to tone it even more, I think the only reason why I gave it a 4 is because of how hard the packaging makes for me to get the product and the after drying effect, compared to the Biolage Purple Shampoo this one felt super drying and took more time to wash the Shampoo out completely than the Biolage one.
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AsianHair33
Verified Purchase
3mos ago
DAE! Im a fan !
I have used a lot of purple shampoos and they are not all created equal. This works amazingly well. I would recommend testing the lightest area or highlight first for timing. For sure a once a week for me. I'm a fan
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Vieve29
Verified Purchase
3mos ago
Defective Packaging
The shampoo works okay, definitely not as good as the Olaplex but pretty decent. The actual problem is the bottle. I used it one time somehow the bottom of the bottle split and my tub is now stained purple.. save your money and don’t buy this
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review photo review photo
jenwerkhoven

What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Brassiness

Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension

Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This purple shampoo contains rich violet pigments that enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. It works well for all hair types and textures, but is ideal for blonde, gray, and lightened brunette hair.

Fragrance Description: This shampoo has a signature citrus scent (no chemical smell)—sweet, warm, and citrusy, like an easy summer breeze.

This product is an Allure Best of Beauty award winner.

Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

-Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
-Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
-Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.

Water, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Betaine, Acrylates Copolymer, Citrus Aurantium Dulcis (Orange) Peel Oil, Fragrance, Ψ Hydrolyzed Quinoa, Phenoxyethanol, Ext. Violet 2 (CI 60730), Lauryl Lactyl Lactate, Silicone Quaternium-3, Trisodium Ethylenediamine Disuccinate, GuarHydroxypropyltrimonium Chloride, Caprylyl Glycol, Glycerin, Chlorphenesin, Trideceth-12, Mica, Polyquaternium-7, Tetrasodium Glutamate Diacetate, Butylene Glycol, Titanium Dioxide, Cereus Grandiflorus (Cactus) Extract, Citrus Aurantifolia (Lime) Fruit Extract, Hibiscus Rosa-Sinensis Flower Extract, Moringa Oleifera Leaf Extract, Aloe Barbadensis Leaf Juice.

The list of ingredients is subject to change, please consult the packaging of the product purchased.
Suggested Usage:
-Massage through wet hair, adding more water as needed to lather.
-Leave in for two to four minutes.
-Rinse well.
-Follow with your favorite dae conditioner (sold separaretly).
-For your first use, dae recommends doing a patch test on a small piece of hair to see how long it needs to sit.

Recycling Instructions:
-Remove label, clean out excess product, throw away pump, recycle bottle.
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