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Velluto Anti-Frizz Straightening Serum

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$47.20 $59.00
What it is: A luxe straightening serum that eliminates frizz, supports sleek, smooth hairstyles, and helps reduce breakage. Hair Type: Fine, Medium,
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Estimated delivery Aug 18–Aug 23
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Rossano Ferretti Parma

What it is: A luxe straightening serum that eliminates frizz, supports sleek, smooth hairstyles, and helps reduce breakage.

Hair Type: Fine, Medium, and Thick

Hair Texture:Coily, Curly, Straight, and Wavy

Hair Concerns:
- Hold and Style Extending
- Frizz
- Straightening/Smoothing

Key Benefits:
- Gently straightens hair and calms curls
- Defrizzes, eliminates flyaways, and smooths cuticles
- Adds shine, softness, and a light hold

Highlighted Ingredients:
- Almond: Softens, smooths, and deeply nourishes.
- Avocado: Essential vitamins restructure and protect hair.
- Sesame Seed: Soothes, calms, and moisturizes.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This straightening serum leaves hair feeling luxuriously smooth, eliminates frizz, controls static in any weather, and protects hair without weighing it down. The perfect blend of natural vitamins and proteins works to moisturize, repair, and smooth the hair, leaving it sleek. Made in Italy.

Fragrance Description: Fruity notes of peach and mandarin combine with vanilla and caramel for memories of sweet treats.

1yr ago
Did absolutely nothing for my fine frizzy hair.
I really had high hopes but it didn’t nothing for my fine and frizzy hair. Really disappointing.
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Bamarocking
Green eyes, Light skin tone, Normal skin
Verified Purchase
1yr ago
rossano does it again, fabulous hair line
by far the best hair line and I have used used many makes hair smooth and soft without tons of oil. my hair will still hold a curl with this serum( most make my hair too slippery) smells like cookies, love so much.
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nyny10
Brown eyes, Light skin tone, Oily skin
2yrs ago
This give by the brand in exchange for my honest review. I am a sucker for a product that will help my container my frizzy hair, so I was excited to try this. I loved the packaging, however I was slightly disappointed by the actual product itself. I didn’t feel like it did a lot for me.
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brookerz16
Green eyes, Dry skin
Incentivized
2yrs ago
Love it!
I’ve been loving to use this product before my straightening routine. I notice how it eliminates frizz, and my hair looks smooth either when down or in hairstyles. Also, I use it as a protection to reduce breakouts with hairstyles.
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rebeccannnn
Brown eyes, Fair skin tone, Combination skin
Incentivized
2yrs ago
Must have for frizzy hair!
I always love trying new frizz products for my very frizzy hair, and this Anti-Frizz straightening serum by Rossano Ferretti did not disappoint! It made my hair so smooth, soft, and frizz-free. Bonus points because it smells good! Definitely check this out if you also have frizzy hair!
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aliciagervacio
Brown eyes, Medium skin tone, Dry skin
Incentivized
2yrs ago
Good product
I love it! It work so well on my hair and looks shiny and soft. Smell good and protect my hair. I recommend it if you are looking for something to reduce your frizz is a good option! I received from Sephora
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maryantquintero
Brown eyes, Deep skin tone, Combination skin
Incentivized
2yrs ago
Great frizz serum!
I like using this serum on my sometimes wavy/sometimes straight, thick, frizz-prone hair. It smells nice and doesn't make my hair look or feel heavy or greasy (unless I use way too much!). It feels fancier than the usual frizz serum, sort of an elevated formula.
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drlavs
Blue eyes, Fair skin tone, Normal skin
Incentivized
2yrs ago
Frizz? What’s that?
First time using this brand and was a very pleased sensation! I love that the texture of this serum it’s very light and not sticky or oily at all. When my hair dries after using this product it’s actually working! You can’t see any frizz at all! The only thing it’s that my hair feels little bit dry at the beginning but then everything works amazing! I have been using this serum for about 2 weeks and it’s awesome!
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DayanaGarza
Hazel eyes, Fair skin tone, Combination skin
Incentivized
2yrs ago
Got it, toning it down a notch! Here's a less hyperbolic but still positive review: **Obsessed with this Velluto serum! Frizz Flyaways!** It does exactly what it says: tames frizz, adds shine, and leaves my hair feeling smooth and manageable. Bonus points for the lightweight formula that doesn't weigh it down. My hair finally cooperates, even on humid days. Definitely recommend!
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MFENRICH
Hazel eyes, Light skin tone, Combination skin
Incentivized
2yrs ago
Magic frizz serum
I was gifted the Velluto anti-frizz straightening serum for a review. I applied it to my damp hair and did notice that my hair was a lot more smooth than usual. The scent is amazing smell very well, I actually can’t believe how well this works! I have thick, dry, wavy hair that loves to misbehave and act huge and puffy. The Velluto Anti-Frizz Straightening Serum is the perfect frizz serum!
Read more
review photo review photo
Yina02
Brown eyes, Deep skin tone, Dry skin
Incentivized

What it is: A luxe straightening serum that eliminates frizz, supports sleek, smooth hairstyles, and helps reduce breakage.

Hair Type: Fine, Medium, and Thick

Hair Texture:Coily, Curly, Straight, and Wavy

Hair Concerns:
- Hold and Style Extending
- Frizz
- Straightening/Smoothing

Key Benefits:
- Gently straightens hair and calms curls
- Defrizzes, eliminates flyaways, and smooths cuticles
- Adds shine, softness, and a light hold

Highlighted Ingredients:
- Almond: Softens, smooths, and deeply nourishes.
- Avocado: Essential vitamins restructure and protect hair.
- Sesame Seed: Soothes, calms, and moisturizes.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This straightening serum leaves hair feeling luxuriously smooth, eliminates frizz, controls static in any weather, and protects hair without weighing it down. The perfect blend of natural vitamins and proteins works to moisturize, repair, and smooth the hair, leaving it sleek. Made in Italy.

Fragrance Description: Fruity notes of peach and mandarin combine with vanilla and caramel for memories of sweet treats.

-Almond: Softens, smooths, and deeply nourishes.
-Avocado: Essential vitamins restructure and protect hair.
-Sesame Seed: Soothes, calms, and moisturizes.

Aqua/Water/Eau, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyacrylamidomethylpropane Sulfonic Acid, Isohexadecane, Dimethicone Peg-8 Meadowfoamate, Crambe Abyssinica Seed Oil, Hydrolyzed Sweet Almond Protein, Persea Gratissima (Avocado) Oil, Sesamum Indicum (Sesame) Seed Oil, Polysorbate 80, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin, Limonene, Linalool, Geraniol, Parfum (Fragrance).

Suggested Usage:
-Apply a small amount of product on damp, freshly washed hair.
-Distribute evenly, strand by strand, through lengths and ends.
-Proceed with a sleek, straight blow dry finish.
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