What it is: A clean, vegan, and color-safe volumizing shampoo that cleanses without stripping strands and adds instant body to set the foundation for fullness.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Volumizing

Key Benefits:
- Leaves hair with 2X the volume
- Hydrates hair without weighing it down
- Adds natural body, bounce, and fullness

Highlighted Ingredients:
- Arrowroot: Increases volume for instantly fuller-looking hair.
- Sophora Root: Plumps hair at the follicle and supports healthier-looking hair.
- Rice Protein: Softens, nourishes, and increases manageability.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Designed for anyone seeking extra volume—including those with for fine or thinning hair—this color-safe, volumizing shampoo gently cleanses without stripping strands. It’s powered by Vegamour’s plant-based Dual LIFTing Technology™, which works synergistically to add double the volume straight from the shower.

Fragrance Description: A fruity and floral scent featuring a sweet, woodsy blend that has UPLIFTing, energizing citrus top notes.

Clinical Results: In a controlled hair swatch study:
- 2X the volume
- 24-hour humidity and frizz control
- Improves manageability without weighing down hair

Clean at Sephora

Suggested Usage:

- Massage onto wet hair and lather from roots to ends.

- Rinse.

- Follow with UPLIFT Volumizing Conditioner (sold separately).