Key Notes: Grapefruit, English Lavender, Silver Birch
About the Fragrance: Rays of dawn light across a forest clearing, framed by a canopy of silver birch trees. The woody coolness of this striking tree cuts through aromatic English lavender. A refreshing squeeze of grapefruit and a compelling note of roasted oak complete this fresh, stimulating fragrance.
Absolutely obsessed with this scent. It leans more masculine. It’s fresh, woodsy with the lavender dry down. The longevity could be better but it is a cologne. Stunning!
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taylorekelly
Verified Purchase
1mo ago
Recommended
A must have in my routine
After using this product for the last few weeks, it smells amazing
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Della51
5mos ago
Recommended
This is my first time trying a Jo Malone fragrance. I got a travel size great for bringing in my toiletry bag on trips or on the go. It’s a nice and masculine scent, thanks to the silver birch. The lavender doesn’t make it less masculine. It smells fresh and clean but dries down nicely. This can be a unisex scent either way. It lasts most of the day with a couple sprays on the skin. I received this product for free from Jo Malone for testing and review purposes.
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test24
Incentivized
5mos ago
Recommended
Jo Malone Silver Birch and Lavender
Silver Birch & Lavender comes across as a clean, modern lavender scent. The opening is refreshing and the birch does not smell too herbal. It’s easy to wear and it fits well for daytime or office use. My only grip is that the lavender fragrance that smells great but doesn’t last as long as one might hope.
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noey145
Incentivized
5mos ago
Recommended
great perfume with light notes
I received this product for free from Jo Malone for testing and review purposes. it's a sweet floral scent with depth, the woodiness of it kinda gives it a little musky scent while the lavender keeps it sweet and light. I wear it at work mostly and get lots of compliments on it, it lasts all day for me, I'm impressed.
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VayleVym
Incentivized
5mos ago
Recommended
Woodsy birch.
I have worn this cologne several days. I like the woodsy notes of it but dont get much lavender from it. It lasts throughout the day but isn't over powering. I received this product for free from Jo Malone for testing and review purposes.
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Cwhyrick
Incentivized
5mos ago
Recommended
love this scents
I received this product for free from Jo Malone for testing and review purposes. This is such a calming, elegant scent. It opens with fresh lavender, but not in an old-school or overly floral way—it feels modern and clean. Then there's this soft, woody warmth from the silver birch that makes it feel grounded and cozy. It’s not loud or sweet, just quietly beautiful. Perfect for everyday wear when you want something soothing and sophisticated.
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cookiebell0621
Incentivized
5mos ago
Recommended
I received this product for free from Jo Malone for testing and review purposes. This is a really good unisex scent it’s sweet and floral but still masculine enough for a guy to wear .
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javierfakuname
Incentivized
5mos ago
Recommended
Fresh and intoxicating
“I received this product for free from Jo Malone for testing and review purposes.”
I must declare that as part of my review but that being said; I’m so happy to discover this brand. The scent is fresh and somehow floral yet masculine. There is a woody ness to it that I live also.
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MisshoneyB
Incentivized
5mos ago
Recommended
The Silver Birch and Lavender is a crisp and clean woodsy scent. Very fresh and earthy. It has high projection and great wear time. I like personally love it. I’d say better for spring and summer.
I received this product for free from Jo Malone for testing and review purposes.
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RockyElToro
Incentivized
Fragrance Family: Earthy & Woody
Scent Type: Citrus & Woods
Key Notes: Grapefruit, English Lavender, Silver Birch
About the Fragrance: Rays of dawn light across a forest clearing, framed by a canopy of silver birch trees. The woody coolness of this striking tree cuts through aromatic English lavender. A refreshing squeeze of grapefruit and a compelling note of roasted oak complete this fresh, stimulating fragrance.
Suggested Usage: -Like perfume or eau de toilette, cologne is a fragrance designed to be worn on the skin. -Spritz generously onto your wrists, neck, and pulse points—your body heat will help to diffuse the scent as the day goes on. -After applying your cologne, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. -If you prefer placing fragrance on your wrists, be sure to reapply after frequent handwashing, as this tends to rinse off the scent. -Replace the fragrance after 12 months. Expired perfumes more than a year old lose the integrity of the original scent. -Jo Malone London colognes are meant to be combined. Wear this fragrance solo or layer with another to create a perfume that's personal for you. -Layer with Wood Sage & Sea Salt to add freshness, with Frangipani for fuller floral notes, Myrrh & Tonka for warmth and spice, or with Cypress & Grapevine for woody and earthy notes (each sold separately).
Summary
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4.6★
236 Reviews*
95%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).