What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear. Skin Type: Normal, Oily, Dry, and Combination
Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Formulated with a blend of skin-loving ingredients– plus an easy-blend doe-foot wand, this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and environmental stressors, and fights breakthrough oil to help keep shadows smooth, waterproof and long-lasting.
Goes on smoothly and does good at keeping my shadow on
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NannyBanLee
Green eyes, Fair skin tone, Combination skin
2mos ago
It used to be the best
I used this for more than a decade. The changed formular is more than disappointing. It doesn't spread that well as it used to be and the fragrance is too strong. Also, I think this re-dipping wand isn't that hygienic. It's disappointing that most very-well made products ended up like this. The only downside I experienced with the old ones was it could go rancid if it was old and I'm not sure if this strong fragrance is to hide the rancid smell? I don't know. I wish they bring the old tube with the original formula back
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mzdbrl
Brown eyes, Light skin tone, Combination skin
3mos ago
I love this product, it’s smooth, not too sticky, and really does hold your eyeshadow in place.. but the packaging is sooo bad like it will break no matter what you do!
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LovelyLilly888
Brown eyes, Fair Light skin tone, Normal skin
6mos ago
Not revolutionary 🫤
Honestly I could not tell what it was suppose to do for my eyes/eyeshadow. I was expecting it to be tacky but it actually goes on very smooth and I’m not sure if that’s the reason why it just wasn’t grabbing anything anything. 
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kidaaaa
8mos ago
Used the Previous formula for over a decade...
Bring back the old formula! It was great, and the packaging was great. Why change something that people already love?
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aalia
Brown eyes, Medium Tan skin tone, Normal skin
8mos ago
Too much fragrance.
Loved the old formula. New one reeks of coconut. My eyes do not like the heavy fragrance, such a disappointment.
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alliesmom
Hazel eyes, Fair skin tone, Combination skin
8mos ago
Recommended
the only thing that has worked for my oily eyelids
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eclare000
Verified Purchase
8mos ago
Used this for almost a decade but I feel like the formula has changed… my eyeliner (which has not changed in years) used to stay on all day but now it’s always smudging. This primer also leaves a light mark that I have to clean up with a q tip now as I only use this to hold eyeliner in place. What a shame.
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mascarachick
Brown eyes, Light skin tone, Combination skin
9mos ago
Bad change
Used this primer for many many years. Old packaging in a tube lasted forever. New version is horrible. Clumpy dry and doesn’t go on smoothly. Almost wonder if there’s even any product inside. Will no longer purchase
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tteeddoohh21
Fair skin tone
11mos ago
Bring back the old tube!
This new product + packaging is horrible. There’s a reason they said don’t fix what’s not broken : Toofaced messed it up by converting a perfect product to this useless senseless product and packaging.
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Sabyme
What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear. Skin Type: Normal, Oily, Dry, and Combination
Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Formulated with a blend of skin-loving ingredients– plus an easy-blend doe-foot wand, this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and environmental stressors, and fights breakthrough oil to help keep shadows smooth, waterproof and long-lasting.
Shadow Insurance 24+ Hour Eye Shadow Primer + Blue Light Defense INGREDIENTS: Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Suggested Usage: -Apply a pea-size amount on the eyelid using the doe foot applicator. -Then, blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone. -Allow for primer to dry, then blend shadow effortlessly on top. -Tip: To help eliminate smudging on the lower lash line, apply a small amount of primer using a clean fingertip or a flat shadow brush, then follow with eyeshadow, eyeliners, and mascara, if desired.
Summary
5
4
3
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3.8★
679 Reviews*
71%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).