Product was received as part of an educational promotion. I have extremely thick and course 4c hair. Prior to using this shampoo my hair was very dry and brittle. After using this shampoo I noticed my hair is very soft, thicker, and very strong now. I have also noticed that my hair is not as damaged, and not breaking off. I love how this product is good for damaged hair. Also I noticed that I no longer have split ends anymore. I highly recommend this product to friends and family. My hair feels very clean.

I also had the opportunity to try a Kendra shampoo, and similar to the conditioner, my experience was somewhat limited due to the small travel-size tube provided. With long hair, it typically takes a bit more product to achieve a proper cleanse, so I was only able to use the shampoo a couple of times rather than the full 7-day testing period. That said, I focused closely on the quality of those initial uses. From the first wash, the shampoo lathered nicely and felt gentle on the scalp without being overly stripping. It cleansed effectively, removing buildup while still leaving my hair feeling relatively soft—not that “squeaky dry” feeling that some shampoos can cause. I also appreciated that it didn’t weigh my hair down or leave any residue. After drying, my hair felt fresh, light, and had a natural-looking shine. It seems like a well-balanced formula that could work well for regular use. However, because I wasn’t able to test it consistently over several days, I can’t fully speak to long-term effects such as scalp balance, hydration over time, or overall hair health improvement. Overall, it’s a strong first impression with a quality formula, but for longer hair types especially, a larger size would be necessary to properly evaluate its full performance.

I’ve been testing the Kenra Platinum Deluxe Defense Shampoo for the past few weeks, and I have to say that the results have surprised me. I’m someone who cares deeply about hair care—especially after chemical treatments (I’m a blonde)—so I’m always on the lookout for products that truly protect the investment we make at the salon. What I love most is the texture—and don't even get me started on the scent; it feels like a luxury product from the very first application. It’s not one of those shampoos that leaves your hair feeling stiff or greasy while you wash it; on the contrary, it feels quite hydrating. I’ve noticed that my color stays locked in for longer and doesn't oxidize as quickly as it does with other drugstore brands. While it isn't "perfect" (because, honestly, I wish it lathered up a *little* bit more without requiring me to use so much product), it delivers exactly what it promises. It cleanses gently without stripping away the scalp's natural oils. It’s ideal if you’re looking to maintain that "fresh from the salon" shine for several weeks. It has definitely become my favorite shampoo in my shower routine; I love knowing that I’m taking care of my blonde hair and keeping it looking vibrant. Highly recommended!

I was gifted travel sized editions on this shampoo and conditioner line as part of an incentivized review program. Without adequate time and volume of product, I can only attest to the initial few trials. The shampoo cleansed my hair and scalp well, I didn’t feel any buildup or abnormal texture. The conditioner was night but I think it could have used more moisturizing ingredients to really soften up my hair. I enjoyed the scent of the products and the way my hair looked after using them. I probably would not purchase then for myself but they seem like good products overall!

I’d give the Kenra Platinum Deluxe Defense Shampoo 5/5 stars because I honestly really liked it. It made my hair feel clean without feeling stripped or dry and I liked that it left my hair feeling soft and healthy after washing. It also felt like a nice everyday shampoo that helped with moisture and made my hair look a little more polished overall. It’s a really solid shampoo and I enjoyed using it. It does its job really well and I have no major complaints, but it wasn’t one of those products that instantly became a holy grail for me. Still, it’s reliable, effective, and something I’d definitely keep using. The brand also markets it as helping with breakage, heat styling damage, moisture, and color vibrancy, which fits the overall “protective everyday shampoo” vibe.

Hi! I am a 46 year old beauty insider, who has thick, fine, long hair. I have issues with oily scalp, hair breakage, and split ends. I was excited for the opportunity to try Kenra Professional Platinum Deluxe Defense Shampoo. I loved the light fruity scent. I found that the shampoo lathered well and made my hair feel clean, smooth, soft, and moisturized. It helped with my oily scalp and my split ends. My hair looked more healthy and shiny. I liked that you could use this shampoo everyday if needed. I followed this with the matching conditioner. Rhisbwas my fiat time using Kenra products and I was very happy with the results. I felt like I had just left the hair salon! I am excited to try other Kenra products! *I received this product as part of an educational promotion for my honest review.

I’ve been using the Kenra Platinum Deluxe Defense Shampoo along with the conditioner, and it’s honestly made such a difference in my hair. It cleans really well without stripping my hair or making it feel dry, which I struggle with a lot. My hair feels soft, looks shinier, and just overall healthier after each wash. I also have some heat damage, and this helps smooth things out and reduce frizz. It lathers nicely so you don’t need a ton of product, and the scent is light and salon-like. It really gives that fresh, clean feeling without being harsh—definitely feels like a quality upgrade!

I have thick, wavy, frizzy hair that is generally healthy but can tend to be dry at times. I am always open to trying new hair products to keep my hair at its best. The kenra platinum deluxe defense shampoo caught my attention because it is a shampoo that helps prevent further damage to hair while adding shine. I enjoyed the scent of the shampoo- my hair was left smelling like I just left the salon. It lathered really well on my scalp and I would say a little goes a long way. It left my hair, feeling manageable and was really easy to blow out. It didn’t feel heavy nor weigh my hair down. I received this product for free to try in exchange for my honest review.

I really liked this shampoo, just after one use, I noticed my hair felt a lot softer and I noticed my natural waves look much better. The smell is also something I really loved, it’s that signature Kenra smell and leaves my hair smelling so good. I have really damaged ends from bleaching them and naturally oily roots and I feel like it cleaned my hair without drying it out and my hair feels healthy after. I’ve also noticed that it’s easier to brush after using. I definitely recommend this shampoo.

I really love this Kenra Professional Platinum Deluxe Defense Shampoo. it has really helped to strengthen my hair after consistent use. My hair is showing less and less signs of breakage from heat usage. I would recommend this to anyone who uses heat on a regular basis. This will help to save your hair and keep it strong! I received this as part of an educational promotion.