What it is: A fast-acting rinse-off liquid that visibly transforms hair after one use, revealing shiny, soft, silky strands with a glass-like finish.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns: - Shine
Key Benefits: - Adds instant shine and luster - Is a super-fast treatment with no processing time - Contains 95 percent biodegradable ingredients
Highlighted Ingredients: - Roucou Oil: Strengthens and protects hair with beta-carotene and antioxidants.
Ingredient Callouts: This product is vegan.
What Else You Need to Know: This liquid treatment is specially formulated to smooth the hair cuticle for a healthy, shiny, silky finish. It’s ideal for whenever you need a boost of radiance, in no time.
Clinical Results: In an instrumental test: - Hair was 6X shinier - Hair was 3.5X silkier
In a self-evaluation of 63 volunteers worldwide: - Hair was extremely soft
this is one of my favorite all time purchases. makes your hair SO SOFT and SO SHINY. it has a strong smell, but worth it for the quick results!
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smau16
8mos ago
Bad product. Makes your hair very dry.
I used it yesterday for the first time. Never seen my hair this frizzy and dry afterwards. It smells like rubbing alcohol and feels like it. Alcohol is the second ingredient in it. This is by far the worst Davines product I have used so far.
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Victoriainboca
8mos ago
Recommended
Amazinggggg 10/10
I’ve been a big fan on the Oi line for years and was super excited to try this. It is INCREDIBLE! My hair is so soft and shiny, and it smells delicious. It’s super easy to use in the shower and feels like it will last a long time.
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annaelizs
11mos ago
Recommended
Game changer
I have unprocessed coarse, thick curly hair that tends toward dryness. I prefer it styled straight, soft, shiny and smooth. This product is absolute magic for me! My first time using it, the group of people I was with all marveled at how soft and shiny my hair looked and felt (“doesn’t even feel like real hair”). It has a good bit of alcohol in it, so I’m sure it can be drying, despite the wet hair feeling insanely smooth and slippery after rinsing. So I always follow up with their Oi Butter as a hair mask afterward.
Very strong scent, so if you fall in love with how it works then be ready to work this fragrance into your personal brand. It’s a sort of amber, powdery fragrance.
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catsass
1yr ago
Recommended
Miracle worker for my hair
This is a miracle. I have very thick coarse hair and frizzy hair. My hair feels like smooth silk. I’ve never seen my hair like this. I’m shocked. The smell is slightly strong in the shower. Ok once my hair is dry.
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jcooksey2025
Brown eyes, Light skin tone, Dry skin
1yr ago
Recommended
Shiny, Silky, and Smooth Hair
This product is special. I have long dark hair, but it runs on the dry side. This product is magic in a bottle. My hair looks really shiny and it feels so soft. My only complaint is the smell is pretty strong. It wms like essential oils which to me is off putting. My husband complains about the smell when I use it, but the results are worth it.It smesIt has
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dandilion16
Green eyes, Light Medium skin tone, Dry skin
1yr ago
Recommended
Hair silk magic
This product makes my lightened hair soft as silk. I already use great products on my hair so us generally shinny and healthy looking but this took it up a notch or two. My only criticisms are it’s expensive, easy to URBNexpensive easy to use too much at once and burns the eyes. I’d use it every time I wash otherwise.
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Odenson
Blue eyes, Light skin tone, Dry skin
1yr ago
Recommended
This product is amazing. Make sure you follow the directions
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sarastop
Brown eyes, Light skin tone, Combination skin
Verified Purchase
1yr ago
Does not ship well at all comes spilled all over products
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lalabeauty86
Green eyes, Light Medium skin tone
1yr ago
Recommended
Must have!!
This product is incredible. You have to read the instructions and make sure you do it the right way. It will leave your hair soft and shiny as if you left the salon!!! It’s incredibly good!
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sarastop
What it is: A fast-acting rinse-off liquid that visibly transforms hair after one use, revealing shiny, soft, silky strands with a glass-like finish.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns: - Shine
Key Benefits: - Adds instant shine and luster - Is a super-fast treatment with no processing time - Contains 95 percent biodegradable ingredients
Highlighted Ingredients: - Roucou Oil: Strengthens and protects hair with beta-carotene and antioxidants.
Ingredient Callouts: This product is vegan.
What Else You Need to Know: This liquid treatment is specially formulated to smooth the hair cuticle for a healthy, shiny, silky finish. It’s ideal for whenever you need a boost of radiance, in no time.
Clinical Results: In an instrumental test: - Hair was 6X shinier - Hair was 3.5X silkier
In a self-evaluation of 63 volunteers worldwide: - Hair was extremely soft
-Roucou Oil: Strengthens and protects hair with beta-carotene and antioxidants.
Suggested Usage: -Use one dose (20 mL) for short hair and two doses (40 mL) for long hair. -After shampooing, squeeze excess water out of hair. -Section hair and apply directly, fully saturating strands from mid-lengths to ends. -Comb through. -Rinse out. -Follow with OI conditioner (sold separately) if you have coarse/unruly hair or need extra hydration.
Recycling Instructions: -All packaging materials are completely recyclable.
Summary
5
4
3
2
1
4★
15 Reviews*
73%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
