What it is: A new formula for visibly fluffed, lifted, finished, and fixed brows that will wow all day.
Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: - Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits. - Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits. - Texturizing Polymer: Enhances the look of natural volume for a fuller effect.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need to Know: This gel-wax goes on with a slight, white-ish pay off (Iconic London like to use the initial color as a guide to check if all brow hairs are covered). It lets you play and shape your arches until you’re happy, then sets as a transparent film with up to 16 hours of hold.
Love this stuff! It finds and controls all brow hairs, even the little wispy ones. Will definitely buy again!
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Reynard
Brown eyes, Fair Light skin tone, Combination skin
1mo ago
Strong hold but messy
This brow gel does a great job of holding my eyebrows in place, it does make them look a little thicker as well. But the liquid is white in color and it’s messy. So you have to make sure you brush it well to make the white disappear. Not a fan.
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sunny0629
Hazel eyes, Fair skin tone, Dry skin
Verified Purchase
2mos ago
Recommended
Great
Great hold and no residue. I don’t know why it has bad reviews.
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Aryennaris
Verified Purchase
1yr ago
Recommended
The best brow gel, but the price sucks.
I have tried a lot of brow gels, this one is by far the best. it doesn't flake and it dries clear. My issue is the price point for the amount of product. there is so little product in it, it does not last long, nor can you get all of it out of the bottle.
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mihnzek01
Blue eyes, Light skin tone, Combination skin
1yr ago
Recommended
Ok
It is good as it serves the purpose but the size is very small.
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YrrehcNna
Brown eyes, Medium skin tone, Combination skin
Verified Purchase
1yr ago
Recommended
must-have
the freaking best my eyebrows look soooooooooooo bomb
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praypartyscream
Brown eyes, Combination skin
2yrs ago
It is alright
It is decent. I dont think I will repurchase tho. It smells like playdoh. It is about the size of a sample mascara
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prairiesong
Brown eyes, Combination skin
2yrs ago
Recommended
Not necessarily clear
Great product that holds brow hair up if you’re fluffing upwards to get a fuller looking brow. However, the gel is not clear but milk white looking (like Elmer’s glue). It dries 95% clear and leaves a residue if you put too much.
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lazylaney2
Brown eyes, Light Medium skin tone, Combination skin
Verified Purchase
3yrs ago
Recommended
I work 10 hour shifts in a factory and this has stayed put all day. It hasn’t flaked on me nor do I see a white cast.
Do wish there was more product for the price though.
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ala26
Brown eyes, Medium skin tone, Combination skin
3yrs ago
Flakes and mediocre hold pass!
Leaves a while film and flakes. The hold is ok but for the price I expect them to deliver on their promises. Not cute won’t be repurchasing and still on the hunt for a good brow gel!
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MsDulcexx
Brown eyes, Medium skin tone, Oily skin
What it is: A new formula for visibly fluffed, lifted, finished, and fixed brows that will wow all day.
Coverage: Medium Finish: Natural Formulation: Liquid Highlighted Ingredients: - Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits. - Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits. - Texturizing Polymer: Enhances the look of natural volume for a fuller effect.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need to Know: This gel-wax goes on with a slight, white-ish pay off (Iconic London like to use the initial color as a guide to check if all brow hairs are covered). It lets you play and shape your arches until you’re happy, then sets as a transparent film with up to 16 hours of hold.
-Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits. -Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits. -Texturizing Polymer: Enhances the look of natural volume for a fuller effect.
Suggested Usage: Fluffy, blown-out brows: -Brush through brow hairs, working up toward your forehead and out toward your temples, lifting hairs for a textured, ‘un-done’ effect. -Don’t push the hairs too flat against your forehead for this look, embrace the ultra-fluffy effect.
Sleek, neat brows: -Brush product through the brows, working to lift the hairs at the inner corner and elongate the hairs through the arch and tail. -Basically, follow the natural pattern of hair growth and fix the hairs into a chic shape.
Lifted, ‘laminated’ brows: -Coat your brow hairs in product, working upwards and brushing through to separate each hair. -Then, ‘lay’ your brows against your skin, fixing and setting the strands down flat.
Summary
5
4
3
2
1
4.1★
52 Reviews*
75%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).
