MILK MAKEUP
What it is: A clean, water-resistant, smudgeproof mascara that separates every single lash for instant definition and length without flaking, for up to 24 hours.
Formulation Type: Lengthening, Volumizing
Benefits: Long-wearing
Highlighted Ingredients:
- High Roll Tubing Technology: Wraps lashes in sweatproof tubes that quickly and easily roll off to remove.
- Hemp Seed, Castor, and Sunflower Seed Oils: Conditions, nourishes, and keeps lashes soft.
- Carnauba and Jojoba Wax: Provides a creamy texture for amped-up volume and length.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This award-winning tubing mascara is clinically proven to deliver sweatproof wear by wrapping lashes in alcohol-free tubes for a long-lasting lash-extension effect. The cruelty-free formula is infused with lash-conditioning hemp seed & castor oils and is easy to remove without rubbing or tugging.
Clinical Results: In a consumer perception study of 31 people using the product in a 24-hour period:
-100% said lashes feel conditioned after removal
-93% said it’s sweatproof and quick to remove
-90% said it does not smudge
What it is: A clean, water-resistant, smudgeproof mascara that separates every single lash for instant definition and length without flaking, for up to 24 hours.
Formulation Type: Lengthening, Volumizing
Benefits: Long-wearing
Highlighted Ingredients:
- High Roll Tubing Technology: Wraps lashes in sweatproof tubes that quickly and easily roll off to remove.
- Hemp Seed, Castor, and Sunflower Seed Oils: Conditions, nourishes, and keeps lashes soft.
- Carnauba and Jojoba Wax: Provides a creamy texture for amped-up volume and length.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This award-winning tubing mascara is clinically proven to deliver sweatproof wear by wrapping lashes in alcohol-free tubes for a long-lasting lash-extension effect. The cruelty-free formula is infused with lash-conditioning hemp seed & castor oils and is easy to remove without rubbing or tugging.
Clinical Results: In a consumer perception study of 31 people using the product in a 24-hour period:
-100% said lashes feel conditioned after removal
-93% said it’s sweatproof and quick to remove
-90% said it does not smudge
Suggested Usage:
-Wiggle along the base of lashes upward from root to tip.
-Apply 1-2 coats while formula is still wet for definition and natural volume.
-Remove easily by soaking lashes in warm water for 30 seconds, then gently massage fingers over lashes until tubes roll off. No tugging or pulling required. Follow with cleanser if needed.
