I find it says on half the day and it’s always with me to reapply so I’m happy with that! It will look glossy and plump and when you blot it the stain i satin. I love that. It comes in a cool and warm color.

Does not last. This didn’t last even 40 mins into drinks out. I’m very light complexion & this barely looked any diff on me. Would not consider this a stain

I have this product and didn’t like it . The color made my lips look a weird color and it is a very small product, it doesn’t look how it is advertised. I tried using it several different ways the color doesn’t last long and when it stains it doesn’t come off and made my lips look very wierd d

The bottle is way too small for $25, and the product does not look like how it is marketed.

I tried this on a whim and I am absolutely obsessed! The formula is super soft and non sticky. Some lip stains can be drying but this one is very moisturizing and the color is absolutely beautiful. I was worried the peach color might be too orange but it is a really neutral rosy color on me. The applicator is a bit small but also very precise.

Its alright but definitely overpriced for such a small size.

Not as big as I expected for the price besides that the product arrived dirty. Looked like it was stepped on, it was dusty all over the silicone part. The product itself is cute I like the shade and feels nice on the lips

The packaging is cute, but the execution is very much lacking in this product. I was so excited when I finally was able to buy this product in my ISO shade: Squeeze Guava. But the tint barely shows up on my lips. Instead, it is more like a tinted lipbalm than a lip stain bc it wipes off so easily within the first few minutes without leaving a noticeable stain. And that surprised me considering the initial lip color is much different from my natural lip shade. *For the record, I have light brown skin, if that makes a difference. For $25, this product is overpriced for an overhyped lip balm. I just find the final look to be way too sheer to qualify as a lip stain I am not going to comment on it being used for blush because I normally don't apply blush to my cheeks~ But I will say that I was disappointed that after a week of using it, it already felt like I was at least halfway through it. Again, if you are going to price such a low quality product at $25, at least give it in a bigger quantity to make each dollar spent worth it. Lastly, I hate the gimmick attached to the product- it cheapens the feel of it. Makes it feel like it is geared towards a much younger, more infantile audience. It's not something I would use to reapply my lips in public. Maybe choose one of the 3 charms attached to it, but not all of them. Is that where most of the pricing is coming from? I expected more from this product considering is a K-beauty brand...

My daughter (20) and I (50) have been using this for years it’s still THE one product we never want to be without. Lips remain soft and moisturized and the color applies evenly. So natural! Amazing!

Amazing lasting power on the lips when not eating, still good lasting power while eating. Easy to blend on the cheeks giving a beautiful buildable flush. Cute packaging is a bonus.