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Foundation Hydrating Shampoo

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$31.20 $39.00
What it is: A gentle, thoroughly cleansing, daily shampoo that hydrates and balances, creating the perfect foundation for both air-drying and styling.
Size
10.1 oz / 300 ml
10.1 oz / 300 ml
2.3 fl oz/70 mL
2.3 fl oz/70 mL
30.4 oz/900ml
30.4 oz/900ml
20.2 oz/600ml Refill Pouch - Refill
20.2 oz/600ml Refill Pouch - Refill
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Estimated delivery Aug 20–Aug 25
Free Shipping On all orders
100% Authentic Sephora Verified
Great Value Save more with VIP discounts

RŌZ

What it is: A gentle, thoroughly cleansing, daily shampoo that hydrates and balances, creating the perfect foundation for both air-drying and styling.

 

Hair Texture: Straight, Wavy, Curly, and Coily

 

Hair Type: Fine, Medium, and Thick

 

Hair Concerns:
- Dandruff

- Flaky, Dry Scalp

- Scalp Buildup

 

Key Benefits: 
- Is a gentle daily cleanser with a rich lather

- Supports a balanced, hydrated scalp and leaves hair in its healthiest state

- Strengthens and reinforces hair’s health

 

Highlighted Ingredients:
- BotaniComplex™: Protects, soothes, hydrates, and nourishes hair.

- Coconut-Based Surfactants: Cleanse without stripping, supporting the scalp’s natural pH and microbiome.

- Ceramide Complex: Strengthens and reinforces hair’s health.

 

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

 

What Else You Need to Know: This hydrating shampoo uses coconut-based surfactants, not sulfates, to create its luxuriously rich lather. Enriched with RŌZ’s signature BotaniComplex™ to protect and nourish, the pH-balanced, silicone-free formula preserves your color while supporting overall hair and scalp health.

 

This product is an Allure Best of Beauty award winner.

 

Fragrance Description: RŌZ’s signature fragrance evokes the spirit of an untamed California garden—verdant and green—with the subtle aroma of warm, woody vetiver and fresh, rejuvenating citron. Inspired by the misty mountains of Big Sur, it contains notes of bergamot, vetiver, neroli, and fig.

 


Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

 

This product is an Allure Best of Beauty award winner.

Verified Purchase
1w ago
Product does not work at all - don't waste your $$
I decided to try this shampoo and conditioner based on a quick look at the high ratings without reading all of the reviews. So disappointed, to say the least. The shampoo does not cleanse well and I needed to use 7-8 pumps to just get it foaming. The conditioner is super light weight, and after using almost one third of the big bottle, it didn't do anything for my hair, except leaving it a tangled, dry mess. It has a very "medicinehish" scent on top of all its shortcomings. Too bad I did not read all the reviews - turns out, all those rating this product with high marks received it as a marketing effort and were required to provide a glowing review (written with the help of AI or on script) for the free product. I will be returning both the shampoo and conditioner and considering contacting the manufacturer to report it's defects.
Read more
Judi7
1mo ago
The shampoo didn’t moisturize my hair at all. Instead, it left my hair feeling weighed down, and the conditioner was far too lightweight to make any difference. On top of that, both products have a terrible smell. I was very disappointed with this set.
Read more
yaniiblass
Incentivized
1mo ago
This shampoo is seriously a game changer! I highly recommend it. It feels so luxe and smells incredible. I'm so glad I've switched to this!
Read more
stephg543
Incentivized
1mo ago
Haven’t strayed since my first wash
I’ve been using this for over a year. It’s been great for my scalp, I’ve experienced zero fallout and it smells great.
Read more
AgnesSteele
Verified Purchase
1mo ago
5/5
This shampoo cleanses my scalp very well but doesn’t leave my hair stripped and dry. the scent is subtle but super good smelling
Read more
omary15
Verified Purchase
1mo ago
Oh My Goodness! Amazing
I have a mixed white and Asian ancestry and this shampoo is magical for my hair! (The pic is after the shampoo and conditioner and just air drying) I have stick straight hair that almost groups into pieces and hang down weirdly no matter what shampoo and conditioner I use. I got out of the shower and was SHOCKED by the shine of my hair and the condition!! I hope they make this forever!
Read more
review photo review photo
becksstein
2mos ago
Wish I could use this!
Got a sample of this and just used it. I’m in love. My hair feels so clean and smooth and healthy. Wanted to purchase the full size. When I looked it up in the Sephora app I see it’s made with WALNUT?! I’m super allergic to tree nuts. I’m sad I won’t be able to purchase this.
Read more
itsnourk
3mos ago
Not hydrating- more like clarifying!
Hydrating?? NO, this is more like a clarifying shampoo. It was amazing the first time I used it because I obviously had a lot of build up. The second and third times using, it made my hair dry, brittle & stringy.
Read more
LraySD
Incentivized
Verified Purchase
3mos ago
Not great at all
Not sure what the hype is about with this shampoo and conditioner....I found it to be very mediocre and not worth the price point. I will stick with my Purelogy and Kevin Murphy.
Read more
madismom0625
4mos ago
Perfect for 1A hair!
Love this! This product is ideal for people who have fine, straight hair and oily scalps. The product itself is quite concentrated, but does lather well if your hair is already fully wet. My hair comes to my shoulders, so be the appropriate amount should be no larger than a quarter before being worked straight to the scalp and roots. I wash my hair daily because I exercise regularly, so a lightweight product like this does the job very well without stripping my hair and gives it a little volume boost because there’s nothing weighing it down.
Read more
swtnd

What it is: A gentle, thoroughly cleansing, daily shampoo that hydrates and balances, creating the perfect foundation for both air-drying and styling.

 

Hair Texture: Straight, Wavy, Curly, and Coily

 

Hair Type: Fine, Medium, and Thick

 

Hair Concerns:
- Dandruff

- Flaky, Dry Scalp

- Scalp Buildup

 

Key Benefits: 
- Is a gentle daily cleanser with a rich lather

- Supports a balanced, hydrated scalp and leaves hair in its healthiest state

- Strengthens and reinforces hair’s health

 

Highlighted Ingredients:
- BotaniComplex™: Protects, soothes, hydrates, and nourishes hair.

- Coconut-Based Surfactants: Cleanse without stripping, supporting the scalp’s natural pH and microbiome.

- Ceramide Complex: Strengthens and reinforces hair’s health.

 

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

 

What Else You Need to Know: This hydrating shampoo uses coconut-based surfactants, not sulfates, to create its luxuriously rich lather. Enriched with RŌZ’s signature BotaniComplex™ to protect and nourish, the pH-balanced, silicone-free formula preserves your color while supporting overall hair and scalp health.

 

This product is an Allure Best of Beauty award winner.

 

Fragrance Description: RŌZ’s signature fragrance evokes the spirit of an untamed California garden—verdant and green—with the subtle aroma of warm, woody vetiver and fresh, rejuvenating citron. Inspired by the misty mountains of Big Sur, it contains notes of bergamot, vetiver, neroli, and fig.

 


Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

 

This product is an Allure Best of Beauty award winner.

-BotaniComplex™: Protects, soothes, hydrates, and nourishes hair.
-Coconut-Based Surfactants: Cleanse without stripping, supporting the scalp’s natural pH and microbiome.
-Ceramide Complex: Strengthens and reinforces hair’s health.

Water (Aqua), Sodium Cocoyl Isethionate, Lauryl Glucoside, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Glycerin, Coconut Acid, Coco-Glucoside, Cocamide MIPA, Sodium Isethionate, 1,2-Hexanediol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Pisum Sativum (Pea) Peptide, Juglans Regia (Walnut) Seed Extract, Sodium Gluconate, Vitis Vinifera (Grape) Fruit Extract, Boswellia Serrata Resin Extract, Zingiber Officinale (Ginger) Root Extract, Vitis Vinifera (Grape) Vine Sap, Sodium Hydroxide, Sodium Benzoate, Ceramide EOP, Ceramide NP, Ceramide AP, Ethylhexylglycerin, Sorbitol, Citric Acid, Lecithin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lauroyl Lactylate, Xanthan Gum, Glutaral, Potassium Sorbate, Phenoxyethanol, Cholesterol, Phytosphingosine, Carbomer, Fragrance (Parfum), Limonene, Geraniol, Linalool.

The list of ingredients is subject to change. Please consult the packaging of the product purchased.

Suggested Usage:
-After wetting hair, massage into scalp thoroughly.

-Rinse out.

-Shampoo a second time for a salon-grade cleanse.

-Follow with the Foundation Hydrating Conditioner (sold separately) for your most beautiful hair.


Stylist secret:

-For the best cleanse and richest lather, make sure your hair Is completely wet. Splash hair with water while massaging shampoo into your scalp. Spend extra time on the back of your head, as this is where most buildup occurs. Don’t forget to rinse thoroughly.

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