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Brazilian Joia™ Strengthening + Smoothing Shampoo

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$20.80 $26.00
What it is: A sulfate-free, color-safe, bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair infused with the Cheirosa ’62 fr
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Estimated delivery Aug 19–Aug 24
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Sol de Janeiro

What it is: A sulfate-free, color-safe, bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair infused with the Cheirosa ’62 fragrance.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns:
- Frizz
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Reduces damage, frizz, and split ends
- Helps protect hair from future damage
- Provides lightweight hydration

Highlighted Ingredients:
- SOL Seal Technology™: Is shown to repair damaged hair and prevent future damage with one use.
- Brazil Nut Oil: Is rich in selenium, which nurtures, protects, and restores vital shine.
- Buriti Fruit: Is brimming with healthy fats that fight frizz and strengthen dry, brittle hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Damage doesn’t discriminate—fine to medium hair needs repair and weightless hydration. Clinically shown to reduce 58 percent of damage, this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa ’62 scent.

Fragrance Description: The summer crush of a fragrance features deliciously warm and subtle floral notes, conjuring happy vibes and instant smiles.

Clinical Results: In an independent third-party clinical study, after 1 use in combination with the Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately), results showed:
- 58% reduction of hair damage
- 71% frizz reduction for 8 hours
- Hair was protected from future damage

Verified Purchase
1w ago
Smells great, but left my hair heavy and greasy
I really wanted to love this shampoo and conditioner because the scent is amazing. Unfortunately, they left my hair feeling greasy, weighed down and coated in residue....even right after washing. Instead of feeling clean, soft and bouncy, my hair looked flat and felt like there was still product sitting on it. Sadly, this formula just didn’t work for my hair.
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review photo review photo
GlowGetter335
1mo ago
A pass for me
This smells amazing, but my hair gets greasy much more quickly when using it. I think it would be fine to use a couple of times a week, except I think this also may have contributed to a terrible fungal acne breakout on my neck below my ears because it seems to be so heavy.
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aulora
Verified Purchase
2mos ago
Check ingredients
This shampoo smells good however i am allergic to it. I don’t know what’s in it but never again will I purchase anything from this brand. I have scabs on my scalp now waiting to get healed.
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kariah9975
Verified Purchase
3mos ago
Pretty Good
If there was a rating for 3.5 I’d get it that. The shampoo in my opinion is an improved drug store shampoo but I can agree with the “heavy” feeling after washing your hair. Hard to describe really as I’m a person that has thicker hair it does feel throughly clean and I can agree my hair does become greasy quickly after using this shampoo. I would def recommend only using it once a week as it is “heavy” on my hair. It does control frizz which is nice and it smells SO GOOD!
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review photo
Sxphh
8mos ago
Instantly softer hair
After the first wash it made my hair instantly softer. It smells good, sweet with a touch of coconut. Wish it came with more product
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Sunnyg17
9mos ago
Meh
Smells really good, just like the perfume but too little of product for the price
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olivia020202
9mos ago
Greasy build up
Don’t get it!!! Smells good, BUT WILL LEAVE YOUR HAIR SO GREASY! Every single time I have used it my hair is greasy as soon as it dries. I have the type of hair that doesn’t even get greasy!
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mimiiii1
Verified Purchase
10mos ago
Not for Fine Hair
This product undoubtedly smells so amazing but it is not good for fine hair. It makes my hair dull and sticky after every wash.
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Shikha25
Verified Purchase
1yr ago
Not Worth It.
I wanted to love this product, considering how much I love this entire line and brand but this is a true 'miss' in their creative line. I have long (11inch) hair and not only did the bottle not last, but also there haven't been proprieties that support any strengthening. I'm almost done the bottle and it hasn't supported my dyed hair.
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glaamteacher
Brown eyes, Combination skin
1yr ago
Don't get me wrong the shampoo smells good, but it does not work. When I use it my hair gets greasy faster than it normally would with any other shampoo and while it doesn't work for me that doesn't mean it might not work for you but yeah sadly this is not work for me 
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emit23
Hazel eyes, Fair Light skin tone, Combination skin

What it is: A sulfate-free, color-safe, bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair infused with the Cheirosa ’62 fragrance.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns:
- Frizz
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Reduces damage, frizz, and split ends
- Helps protect hair from future damage
- Provides lightweight hydration

Highlighted Ingredients:
- SOL Seal Technology™: Is shown to repair damaged hair and prevent future damage with one use.
- Brazil Nut Oil: Is rich in selenium, which nurtures, protects, and restores vital shine.
- Buriti Fruit: Is brimming with healthy fats that fight frizz and strengthen dry, brittle hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Damage doesn’t discriminate—fine to medium hair needs repair and weightless hydration. Clinically shown to reduce 58 percent of damage, this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa ’62 scent.

Fragrance Description: The summer crush of a fragrance features deliciously warm and subtle floral notes, conjuring happy vibes and instant smiles.

Clinical Results: In an independent third-party clinical study, after 1 use in combination with the Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately), results showed:
- 58% reduction of hair damage
- 71% frizz reduction for 8 hours
- Hair was protected from future damage

-SOL Seal Technology™: Is shown to repair damaged hair and prevent future damage with one use.
-Brazil Nut Oil: Is rich in selenium, which nurtures, protects, and restores vital shine.
-Buriti Fruit: Is brimming with healthy fats that fight frizz and strengthen dry, brittle hair.

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.
Suggested Usage:
-Wet hair thoroughly.
-Pour a quarter-size amount into the palms of your hands and rub together to create a light lather.
-Gently massage directly into your scalp for one to two minutes, focusing on your roots.
-While shampooing, finger comb hair in a downward direction to effectively remove any styling products you’ve used.
-Rinse out, then apply conditioner. The Brazilian Joia™ Strengthening + Smoothing Conditioner (sold separately) is recommended for maximum damage-repairing and hydrating benefits.

Recycling Instructions:
-Remove cap.
-Rinse cap and bottle.
-Recycle cap and bottle.
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