What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable coverage.
Coverage: Medium
Finish: Matte
Formulation: Liquid
Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.
What Else You Need to Know: This foundation controls oil and delivers moisture for up to 12 hours and is waterproof and sweat- and humidity-resistant for long wear. It also provides up to 24 hours of non-fading, color true, non-settling/creasing, non-caking, non-poring, and non-streaking wear.
I ordered this in Nude, and since I'm pretty pale with rosy undertones, I usually go a shade up in foundation. This one turned out way too light for me, though. I love the coverage, but I'm not a fan of how much lighter it is than my skin tone.
I'm 43, and foundation can easily make me look cakey, but this one didn't. I just wish I'd gotten a darker shade.
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drazy
Blue eyes, Fair skin tone, Combination skin
2w ago
Nope
I was helped and it turned out to be the wrong shade, I hate it.
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TierraKCKxoxo
Verified Purchase
1mo ago
Shades are all yellow
All shades are yellow! I swatched about 7 shades and they were all yellow / orange !
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Quietbird
Brown eyes, Light Medium skin tone, Oily skin
Verified Purchase
1mo ago
Recommended
A Absolute Must Have!
I have been using this product for a while now and I love it! The coverage is amazing. Excellent product. Really happy about the sale!
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NetDiamond
2mos ago
Recommended
Highly Recommend
Works excellent on my oily skin as the weather is heating up. Full coverage and very blendable. The only brand that matches me for being a neutral tan. Other brands are too pale or too orange but this brand works well with me.
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Teedoll811
Brown eyes, Tan skin tone, Combination skin
Verified Purchase
3mos ago
Separates and ruins rest of makeup
Foundation separates within 12 hours. The new formula has ruined the foundation which is very unfortunate. This used to be my HG. I don’t like that it separates so quickly and it’s not transfer proof.
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cosmetics4life
Medium skin tone, Combination skin
3mos ago
Stay away!!
I never, ever leave reviews. This product used to be my holy grail until they changed the formula. I will never purchase this again. It pills, separates and looks terrible on your skin. What happened??
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jaylow11
Brown eyes, Light Medium skin tone, Combination skin
3mos ago
Pills on oily skin
It is difficult for me to find a shade match for my uncooked squid complexion. Their lightest coolest shade is far too yellow on me. The formula does not look like skin. I have oily skin and it pills on me. Definitely do not recommend.

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0usel
Hazel eyes, Fair skin tone, Oily skin
4mos ago
Awful formula. super patchy and separated. Walmart has been getting my coins, as my friends moneys with still being able to purchase ‘born this way matte 24 hour’
. o f
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rue224
4mos ago
Likely better for oily skin
[I received this product in exchange for my honest review] As someone with combination skin I didn’t particularly like this foundation. The matte finish almost makes my face look dry and I probably got one shade lighter than I should have. This would probably work well for those with oily skin. It is very light weight and buildable with a natural look.
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PrincessSha21
Brown eyes, Medium Tan skin tone, Combination skin
Incentivized
What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable coverage.
Coverage: Medium
Finish: Matte
Formulation: Liquid
Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.
What Else You Need to Know: This foundation controls oil and delivers moisture for up to 12 hours and is waterproof and sweat- and humidity-resistant for long wear. It also provides up to 24 hours of non-fading, color true, non-settling/creasing, non-caking, non-poring, and non-streaking wear.
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Suggested Usage: -Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. -Repeat for more coverage.
Summary
5
4
3
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1
4.4★
1813 Reviews*
91%
Recommended
*Some reviewers received something in exchange for a review (free product, payment, sweeps entry).