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Born This Way Soft Matte Foundation

1.8K |
In Stock
Out of Stock
$38.40 $48.00
What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable
Color
Warm Nude
Warm Nude
Swan
Swan
Snow
Snow
Ivory
Ivory
Almond
Almond
Seashell
Seashell
Pearl
Pearl
Porcelain
Porcelain
Vanilla
Vanilla
Nude
Nude
Golden Beige
Golden Beige
Light Beige
Light Beige
Natural Beige
Natural Beige
Warm Beige
Warm Beige
Sand
Sand
Praline
Praline
Honey
Honey
Caramel
Caramel
Mocha
Mocha
Butter Pecan
Butter Pecan
Maple
Maple
Chestnut
Chestnut
Chai
Chai
Spiced Rum
Spiced Rum
Hazelnut
Hazelnut
Tiramisu
Tiramisu
Cocoa
Cocoa
Sable
Sable
Truffle
Truffle
Ganache
Ganache
Add to Wish List
Estimated delivery Aug 20–Aug 25
Free Shipping On all orders
100% Authentic Sephora Verified
Great Value Save more with VIP discounts

Too Faced

What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable coverage.

 

Coverage: Medium


Finish: 
Matte


Formulation: 
Liquid

 

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

 

What Else You Need to Know: This foundation controls oil and delivers moisture for up to 12 hours and is waterproof and sweat- and humidity-resistant for long wear. It also provides up to 24 hours of non-fading, color true, non-settling/creasing, non-caking, non-poring, and non-streaking wear.

Verified Purchase
1w ago
color doesn't match
I ordered this in Nude, and since I'm pretty pale with rosy undertones, I usually go a shade up in foundation. This one turned out way too light for me, though. I love the coverage, but I'm not a fan of how much lighter it is than my skin tone. I'm 43, and foundation can easily make me look cakey, but this one didn't. I just wish I'd gotten a darker shade.
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drazy
Blue eyes, Fair skin tone, Combination skin
2w ago
Nope
I was helped and it turned out to be the wrong shade, I hate it.
Read more
TierraKCKxoxo
Verified Purchase
1mo ago
Shades are all yellow
All shades are yellow! I swatched about 7 shades and they were all yellow / orange !
Read more
Quietbird
Brown eyes, Light Medium skin tone, Oily skin
Verified Purchase
1mo ago
A Absolute Must Have!
I have been using this product for a while now and I love it! The coverage is amazing. Excellent product. Really happy about the sale!
Read more
review photo
NetDiamond
2mos ago
Highly Recommend
Works excellent on my oily skin as the weather is heating up. Full coverage and very blendable. The only brand that matches me for being a neutral tan. Other brands are too pale or too orange but this brand works well with me.
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Teedoll811
Brown eyes, Tan skin tone, Combination skin
Verified Purchase
3mos ago
Separates and ruins rest of makeup
Foundation separates within 12 hours. The new formula has ruined the foundation which is very unfortunate. This used to be my HG. I don’t like that it separates so quickly and it’s not transfer proof.
Read more
cosmetics4life
Medium skin tone, Combination skin
3mos ago
Stay away!!
I never, ever leave reviews. This product used to be my holy grail until they changed the formula. I will never purchase this again. It pills, separates and looks terrible on your skin. What happened??
Read more
jaylow11
Brown eyes, Light Medium skin tone, Combination skin
3mos ago
Pills on oily skin
It is difficult for me to find a shade match for my uncooked squid complexion. Their lightest coolest shade is far too yellow on me. The formula does not look like skin. I have oily skin and it pills on me. Definitely do not recommend. 
Read more
0usel
Hazel eyes, Fair skin tone, Oily skin
4mos ago
Awful formula. super patchy and separated. Walmart has been getting my coins, as my friends moneys with still being able to purchase ‘born this way matte 24 hour’ . o f
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rue224
4mos ago
Likely better for oily skin
[I received this product in exchange for my honest review] As someone with combination skin I didn’t particularly like this foundation. The matte finish almost makes my face look dry and I probably got one shade lighter than I should have. This would probably work well for those with oily skin. It is very light weight and buildable with a natural look.
Read more
review photo
PrincessSha21
Brown eyes, Medium Tan skin tone, Combination skin
Incentivized

What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable coverage.

 

Coverage: Medium


Finish: 
Matte


Formulation: 
Liquid

 

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

 

What Else You Need to Know: This foundation controls oil and delivers moisture for up to 12 hours and is waterproof and sweat- and humidity-resistant for long wear. It also provides up to 24 hours of non-fading, color true, non-settling/creasing, non-caking, non-poring, and non-streaking wear.

Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499)].

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Suggested Usage:
-Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down.
-Repeat for more coverage.
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