OUAI
What it is: An anti-frizz cream made with upcycled jackfruit, beetroot extract, and plant-based polymer for long-lasting frizz control and intense thermal protection.
Hair Type: Straight and Wavy
Hair Texture: Fine and Medium
Hair Concerns:
- Dryness
- Frizz
- Heat Protection
Key Benefits:
- Provides frizz control for up to 72 hours
- Provides heat protection up to 450 degrees Fahrenheit/232 degrees Celsius
- Conditions, moisturizes, and hydrates
Highlighted Ingredients:
- Squalane Derived from Olives: Provides frizz control.
- Upcycled Jackfruit and Beetroot Extract: Provide frizz control.
- Plant-Based Polymer: Provides intense thermal protection.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and gluten-free.
What Else You Need to Know: Too busy to be frizzy. Not only will Anti-Frizz Cream immediately reduce frizz and keep it a-OUAI for up to 72 hours, but it will also provide heat protection, moisturize, hydrate your hair, and reduce and help repair split ends. Use on damp or dry hair to frizz-free up your schedule.
Fragrance Description: Which OUAI to the beach? A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Clinical Results: In a consumer perception study of 103 participants:
- 97% of participants agreed their hair feels soft
- 93% of participants agreed Anti-Frizz Cream leaves hair feeling moisturized
- 90% of participants agreed their hair looks less frizzy
What it is: An anti-frizz cream made with upcycled jackfruit, beetroot extract, and plant-based polymer for long-lasting frizz control and intense thermal protection.
Hair Type: Straight and Wavy
Hair Texture: Fine and Medium
Hair Concerns:
- Dryness
- Frizz
- Heat Protection
Key Benefits:
- Provides frizz control for up to 72 hours
- Provides heat protection up to 450 degrees Fahrenheit/232 degrees Celsius
- Conditions, moisturizes, and hydrates
Highlighted Ingredients:
- Squalane Derived from Olives: Provides frizz control.
- Upcycled Jackfruit and Beetroot Extract: Provide frizz control.
- Plant-Based Polymer: Provides intense thermal protection.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and gluten-free.
What Else You Need to Know: Too busy to be frizzy. Not only will Anti-Frizz Cream immediately reduce frizz and keep it a-OUAI for up to 72 hours, but it will also provide heat protection, moisturize, hydrate your hair, and reduce and help repair split ends. Use on damp or dry hair to frizz-free up your schedule.
Fragrance Description: Which OUAI to the beach? A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Clinical Results: In a consumer perception study of 103 participants:
- 97% of participants agreed their hair feels soft
- 93% of participants agreed Anti-Frizz Cream leaves hair feeling moisturized
- 90% of participants agreed their hair looks less frizzy
-Squalane Derived from Olives: Provides frizz control.
-Upcycled Jackfruit and Beetroot Extract: Provide frizz control.
-Plant-Based Polymer: Provides intense thermal protection.
Aqua (Water, Eau), C13-15 Alkane, Ethylhexyl Olivate, Polyacrylate-13, Glycerin, Squalane, Brassica Campestris/Aleurites Fordi Oil Copolymer, Beta Vulgaris (Beet) Root Extract, Artocarpus Heterophyllus Fruit Extract, Tocopherol, Dimethicone, Cetearyl Alcohol, Arginine, Polysorbate 20, Sorbitan Isostearate, Ethylhexylglycerin, Caprylic/Capric Triglyceride, Polyisobu- Tene, Lactobacillus Ferment, Parfum/Fragrance, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Citric Acid, Limonene, Alpha-Isomethyl Ionone, Geraniol, Hydroxycitronellal, Linalool, Citronellol, Cinnamyl Alcohol.
Suggested Usage:
-Start with freshly cleansed, wet hair.
-Use OUAI’s Leave in Conditioner to detangle hair (sold separately).
-Start with one pump of Anti-Frizz Cream.
-Rub your palms together to ensure even distribution and help warm the product so it’s even easier to apply.
-Apply starting at the ends of your hair. This is where the hair is usually drier and more prone to frizz.
-Gently work through the ends and up toward the mid-lengths and roots.
-Focus on areas where frizz is most prominent, such as the crown or around the face.
-Use your fingers or a wide-tooth comb to ensure even distribution.
-Add styling products of your choice.
-Let your hair air dry or heat style.
-Use Anti-Frizz Cream in between wash days for frizz-free touch-ups and hydration.
